Bullgod’s Advice to Ghanaian Musicians on Promoting Through TikTok
Artiste manager and entertainment pundit, Bullgod, has advised Ghanaian musicians to shift their focus towards promoting their songs through platforms like TikTok rather than investing time and resources in traveling to Nigeria.
Bullgod emphasized the transformative power of the internet, highlighting its ability to showcase artists’ work to diverse global markets.
In a recent interview on Daybreak Hitz with Andy Dosty, Bullgod expressed his perspective, stating, “When you release a song in Accra, the next city you should go to is TikTok. If I have money for promotion, I will go and find a TikTok office and pay them for my promo.”
This recommendation follows the advice of Nigerian promoter and broadcaster, Adesope Olajide, who encouraged Ghanaian musicians to consider Lagos, Nigeria, as a secondary promotional point for their songs. However, Bullgod dismissed the traditional approach of physically moving from one location to another for music promotion, emphasizing the diminished effectiveness of such methods in the digital age.
In his closing remarks, Bullgod firmly asserted, “This is 2023; let nobody come and tell us that we need to go to Nigeria to promote music. We won’t go to Lagos. We no get time. Everything is digital,” communicating the urgency for artists to leverage digital platforms for maximum reach and impact.