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Ghana’s Musical Luminary Bisa K’dei Headlines SXSW 2024

ghana's musical luminary bisa k’dei headlines sxsw 2024

Photo of Bisa K’dei

SXSW 2024 Spotlights African Music Sensation Bisa K’dei

Bisa K’dei has been announced as a prominent performing artist for SXSW 2024, the renowned South By Southwest festival. This festival is celebrated for its convergence of music, film, and technology and has recently revealed its lineup for the highly anticipated 2024 edition.

Among the multitude of talented artists set to take the stage, Bisa K’dei, a standout figure in the Ghanaian music scene, is set to make a significant appearance.

Emerging from Ghana’s dynamic music landscape, Bisa K’dei has left a lasting mark on the country’s music industry with his distinctive fusion of highlife, afrobeats, and contemporary sounds. It is no surprise that he has been chosen to exhibit his talents at one of the most influential events in the entertainment industry.

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For those unfamiliar with SXSW, it is an annual event that unfolds in Austin, Texas, drawing artists, industry professionals, and enthusiasts from around the world. With a rich history spanning over three decades, this festival has evolved into a platform for artists to gain exposure, establish connections with industry insiders, and display their craft to a diverse and global audience.

Bisa K’dei’s inclusion in the SXSW 2024 lineup underscores his increasing international recognition and the growing prominence of African music on the global stage. Recognized for his chart-topping hits like “Mansa,” “Brother Brother,” and “Asew,” Bisa K’dei has garnered millions of streams on various digital platforms, establishing himself as one of the most successful contemporary artists from Ghana.

SXSW is dedicated to supporting creative individuals in achieving their aspirations. Founded in 1987 in Austin, Texas, SXSW is most renowned for its conference and festivals that celebrate the intersection of technology, film and television, music, education, and culture. An essential gathering for global professionals, the annual March event encompasses sessions, music and comedy showcases, film and television screenings, exhibitions, professional development opportunities, and various networking possibilities.

SXSW highlights that unexpected discoveries often occur when diverse topics and people come together. SXSW 2024 is scheduled to occur from March 8-16 in Austin. Further information can be found at sxsw.com, and those interested in attending can register for the event by visiting sxsw.com/attend.

SXSW 2024 is proudly sponsored by Porsche, C4 Energy, and The Austin Chronicle.



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Sampson Halm

Sampson Halm is a Ghanaian blogger.

Halm grew up in Takoradi, a city located in the Western Region of Ghana. He received his early education at Bethel Methodist Primary & J.H.S in Takoradi. For his higher education, he enrolled at Takoradi Technical University, where he successfully earned an HND in purchasing and supply.

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