GINIUS – Not My Concern/Different
Exploring Love and Life: GINIUS’ ‘Not My Concern / Different
GINIUS is not just a singer or beatmaker; she’s a producer’s producer who creates music that resonates deeply with her audience. As a British-Ghanaian music producer and singer-songwriter, she has consistently stayed true to her cultural roots, forging a unique sound she dubs “afro blend.” This sonic fusion draws from Ghanaian Highlife music, infused with elements of contemporary Afro pop, R&B, South Africa’s Amapiano, and more. Her loyal fan base trusts her artistic vision and admires her flawless execution.
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Teaming up with talented music producer Insvne Auggie, a member of the Ghanaian collective 99 Phaces and longtime collaborator with Freddie Gambini, they’ve crafted a two-track masterpiece titled “Not My Concern” and “Different.” Both tracks explore themes of love and life, following the success of her debut EP “Her Notions Since ’97,” which has garnered over 500k streams to date. This release showcases GINIUS in full 007 mode, displaying the full spectrum of her mesmerizing sound and highlighting her versatile range.
The first track, “Not My Concern,” is a brilliant blend of Afro Pop and Amapiano, with production credits going to Insvne Auggie. However, the standout element here is GINIUS’s harmonies on the main chorus. Drawing from her experiences as a core member of her church choir while growing up, she opens the song with soaring harmonized lead lines and classic backing vocals. The track then transitions into playful melodies driven by log drums on the main hook, as she sings lyrics that resonate with her own journey: “See the blessing come like jara jara jara, Man no fit do yawa yawa yawa, We getting up the gwala gwala gwala, Its highly confirmed, What you do no my concern.” The song’s simple yet infectious hook is sure to stay on repeat in your ears and your mind.
The second track, “Different,” showcases a sonic texture more in line with what has endeared GINIUS to her fans. Opening with chords that can only be described as sexy and hypnotic, this Afro-fusion track highlights her tone and masterful weaving of melodies, reminiscent of late ’90s and early 2000s classics by icons like Aaliyah and Destiny’s Child. Her harmonization technique is particularly noteworthy, drawing listeners in and hitting them right in the feels—a skill she excels at on this record.
With its bouncy chorus and seductive vocals layered over Insvne Auggie’s sensual grooves, “Different” demonstrates the undeniable chemistry between the two artists, all set against a backdrop of commanding drums. GINIUS manages to convey a sense of being in full “slow wind on a cold night” mode as she croons the lyrics: “Tell me why u are different, See me I no wan story oo, My market plenty oo.”
In both releases, GINIUS employs vocal techniques that give her voice a high and silky texture. With a runtime of just under 7 minutes, “Not My Concern / Different” is like a short journey through well-sequenced sensual soundscapes, accompanied by a voice that’s guaranteed to evoke strong emotions and leave you in a contemplative mood.
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