Changing the game responsibly
In a world where betting has become part of the daily entertainment for millions of people, the question is increasingly relevant: how to play and not lose yourself?
The answer is provided by 1xBalance — an initiative of the 1xBet brand, which actively develops in over 20 African countries. It is not just a promo campaign. It is a culture of responsible gaming that prioritizes players, their choices, and their safety.
1xBalance was created to change the approach to the game. The educational project reminds us that playing is about balance, a responsible attitude, and pleasure.
This initiative focuses not on rules but on people. Through live communication, stories, memes, guides, and live broadcasts, the 1xBet brand helps players monitor not only their bets but also their emotional state, budget, and limits.
A project that focuses on the player
The 1xBalance from 1xBet emphasizes an open conversation with the community, built on three simple values:
- A player has the right to know their limits
- Betting is about the experience, not the profit
- A brand must be responsible to its users
1xBalance is an honest initiative that neither imposes nor teaches. It encourages dialogue, helps to think, and provides simple, understandable tools.
What is important here is not the game itself, but how, when, and why you play.
Numbers with real people behind them
In March-April 2025, 1xBet – 1xBalance demonstrated large-scale engagement:
- 10+ million social media reach
- +300-500 new subscribers in each active region
- 4,000+ participants in contests and challenges
- 201 promo codes drawn among active followers
- thousands of reactions, comments, saves, stories, and direct messages
These results are not just numbers. They confirm that the audience listens, responds, asks questions, and engages in critical socio-educational initiatives.
The 1xBet brand calls on everyone interested in the topic:
- join future activities
- share your thoughts
- learn about responsible gaming with 1xBet
Prizes that motivate — not to play more, but to think better
A special feature of the initiative was a new attitude towards the promo activities.
Participants from different countries received promo codes, gadgets (phones, headphones, power banks), branded merchandise, and accessories, not for the sake of involvement in the game, but as gratitude for maintaining the dialogue.
The contests were always simple: “express your opinion”, “reply in stories”, “share your experience”, “be an active participant”.
No pressure. No complicated rules. Just an honest invitation — to think and share.
When players talk, it’s worth listening
One of the project’s strongest aspects is the feedback. Under each post, story, or broadcast, you will find numerous comments:
- “How to control yourself after a loss?”
- “What to do when you want to win back?”
- “How to play for yourself, not for profit?”
And it was the players who formulated the most precise rules:
“Don’t play back.”
“Play within your budget.”
“A bet is not an income. It’s a moment of emotion, and it should be safe.”
Social responsibility is not words, but actions. What’s next?
1xBalance is part of 1xBet’s broader social policy. Where there is 1xBalance, there is support, not pressure. Respect, not imposition. Dialogue, not monologue.
The project continues to develop. In the coming months, we expect:
- expanding the range of local collaborations
- continuing activities in the betting shops: interactives, brochures, posters, and booths
1xBalance is not about how much you play. It’s about how you play.
It is an initiative that proves that responsibility can be simple, understandable, and accessible to everyone.
The 1xBet brand is cultivating a community of conscious players who embrace control, self-respect, and healthy play as the new standard.
Join today:
Subscribe to the official 1xBet pages on social media:
https://instagram.com/1xbet.ghana
https://www.facebook.com/1xbet.ghana
Become a part of the #1xBalance activities
Your game is your choice. Your responsibility is your power!
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