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Cruise Ship Fiasco: Black Sherif’s Failure to Confirm Performance Leads to Legal Action
According to the information gathered, Black Sherif’s arrest was reportedly triggered by a cruise ship that had hired him to perform but he allegedly failed to fulfill his obligations. The cruise ship, known as Afro Cruise Jam, had approached Black Sherif’s management to book him for the second edition of their musical cruise, scheduled to take place on August 19, 2023, in Greece.
The previous edition of the cruise had featured renowned artists like Grammy award winner Gramps Morgan of Morgan Heritage fame and Abrantie Amakye Dede with his Apollo High-Kings.
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To secure Black Sherif’s performance, Cruise People Ltd., the company responsible for the cruise, agreed to pay him Forty Thousand United States Dollars ($40,000). The deal was formalized through his booking agents, United Talent Agency (also known as Echo Location Talent Agency), and an initial payment of Twenty Thousand United States Dollars ($20,000) was made to him. As part of the agreement, Black Sherif was supposed to record a video confirming his participation and availability for the cruise ship event on the agreed dates.
However, despite receiving the initial payment, Black Sherif allegedly failed to provide the required video confirmation, even after several email exchanges between the cruise company and his team. The cruise company also arranged a media engagement with Multimedia Group to promote the event and requested the video clip for broadcast. It is claimed that Black Sherif and his management refused to fulfill their part of the contract, leading the cruise ship to believe that they might not show up for the event, which could damage the cruise company’s reputation.
As a result, the cruise ship decided to take action against Black Sherif and his management by reporting them to the Police service. The cruise company perceives their actions as an indication that they may not honor their commitment, leading to concerns about the event’s marketability and potential damage to their image.
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